Myth #1

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=100 BGCOLOR="#CCCCFF" TEXT="#080000" bgproperties="fixed" background="04000640egdysm.jpg"> <div> <FONT SIZE="5" COLOR="#000066" FACE="Arial" ><B>Contemporary Issues in Knowledge Management</B></FONT><FONT SIZE="5" COLOR="#000099" FACE="Arial" ><B> </B></FONT><B>    |     </B><A HREF="index.htm" TARGET="_top" TITLE="Contemporary Issues in Knowledge Managem"><U><B>home</B></U></A></div> <div> <A HREF="id24.htm" TARGET="_top" TITLE="Myths of Knowledge Management"><U><B><IMG SRC="0440f0f0.gif" border=0 width="15" height="15" ALT="prevoius" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A><B>   </B><A HREF="id27.htm" TARGET="_top" TITLE="Myth 2"><U><B><IMG SRC="0430f0f0.gif" border=0 width="15" height="15" ALT="next" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A><B>       </B><IMG BORDER="0" SRC="1x1.gif" HEIGHT="15" ALIGN="BOTTOM" HSPACE="0" VSPACE="0" WIDTH="15"><B>  </B><A HREF="index.htm" TARGET="_top" TITLE="Contemporary Issues in Knowledge Managem"><U><B><IMG SRC="0410f0f0.gif" border=0 width="15" height="15" ALT="up" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A><B>                                                      </B><FONT SIZE="4" COLOR="#FFFFFF" FACE="Arial" ><B>EDIT 797 </B></FONT></div> <div> <FONT SIZE="1" COLOR="#000099" FACE="Symbol" ><B>Ó</B></FONT><B> 2000 by Gary J. Dickelman                               </B><A HREF="http://www.pcd-innovations.com/EDIT797/id113.htm" TARGET="_top" TITLE="http://www.pcd-innovations.com/EDIT797/i"><U><B>Return to</B></U></A><A HREF="http://www.pcd-innovations.com/EDIT797/id113.htm" TARGET="_top" TITLE="http://www.pcd-innovations.com/EDIT797/i"><U><B> EDIT797 Main Page</B></U></A><B>                     </B><FONT SIZE="4" COLOR="#FFFFFF" FACE="Arial" ><B> </B></FONT></div> <bR> <div> </div> </td> </tr><tr> <td valign="top" width=200 BGCOLOR="#0000BF" TEXT="#F7F7FF"> <div> <A HREF="id21.htm" TARGET="_top" TITLE="Introduction"><U>Introduction</U></A></div> <div> <A HREF="id15.htm" TARGET="_top" TITLE="There Must Be 50 Ways To Manage Knowledg"><U>There Must Be 50 Ways To Manage Knowledge</U></A></div> <div> <A HREF="id16.htm" TARGET="_top" TITLE="Basis of Many of the Ways:"><U>Basis of Many of the "Ways:"</U></A></div> <div> <A HREF="id17.htm" TARGET="_top" TITLE="Automate, Rationalize, Reengineer"><U>Automate, Rationalize, Reengineer</U></A></div> <div> <A HREF="id20.htm" TARGET="_top" TITLE="ARR Inadequate"><U>ARR Inadequate</U></A></div> <div> <A HREF="id18.htm" TARGET="_top" TITLE="Knowledge Management Needs"><U>Knowledge Management Needs</U></A></div> <div> <A HREF="id19.htm" TARGET="_top" TITLE="Prevalent View of KM"><U>Prevalent View of KM</U></A></div> <div> <A HREF="id22.htm" TARGET="_top" TITLE="Dickelmans KM Paradox"><U>Dickelman's KM Paradox</U></A></div> <div> <A HREF="id23.htm" TARGET="_top" TITLE="Examples"><U>Examples</U></A></div> <div> <A HREF="id24.htm" TARGET="_top" TITLE="Myths of Knowledge Management"><U>Myths of Knowledge Management</U></A></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Myth #1</B></div> <div> <A HREF="id27.htm" TARGET="_top" TITLE="Myth 2"><U>Myth #2</U></A></div> <div> <A HREF="id26.htm" TARGET="_top" TITLE="Myth 3"><U>Myth #3</U></A></div> <div> <A HREF="id28.htm" TARGET="_top" TITLE="Which KM Systems Work?"><U>Which KM Systems Work?</U></A></div> <div> <A HREF="id29.htm" TARGET="_top" TITLE="What Are the Right Attributes for KM?"><U>What Are the Right Attributes for KM?</U></A></div> <div> <A HREF="id32.htm" TARGET="_top" TITLE="What Are the Right Attributes for KM?"><U>What Are the Right Attributes for KM?</U></A></div> <div> <A HREF="id31.htm" TARGET="_top" TITLE="What Are the Right Attributes for KM?"><U>What Are the Right Attributes for KM?</U></A></div> <div> <A HREF="id33.htm" TARGET="_top" TITLE="What Are the Right Attributes for KM?"><U>What Are the Right Attributes for KM?</U></A></div> <div> <A HREF="id34.htm" TARGET="_top" TITLE="Tools to Facilitate KM"><U>Tools to Facilitate KM</U></A></div> <div> <A HREF="id35.htm" TARGET="_top" TITLE="Process"><U>Process</U></A></div> <div> <A HREF="id36.htm" TARGET="_top" TITLE="Conclusions"><U>Conclusions</U></A></div> <bR> </td> <td valign="top" height=380 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <I><B>Myth #1</B></I></div> <div> <B> <TABLE BORDER="0" CELLPADDING="2" CELLSPACING="1" WIDTH="587" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" ALIGN="BOTTOM" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP BGCOLOR=#C0C0C0 HEIGHT= 63 WIDTH="581"><div> <B>1.  KM can deliver the right information to the right people at the right time</B></div> </tD> </tR> </TABLE></B></div> <bR> <div> <B>If business is stable and long-term planning is a valid paradigm, then perhaps this is achievable.  But today's business paradigm is one of anticipating surprise.</B></div> <bR> <div> <B>Example of recent business shift:</B></div> <bR> <div> -capture mindshare</div> <div> -establish ubiquity</div> <div> -capture venture funding</div> <div> -continue to establish ubiquity...at the expense of revenue</div> <div> -eventually reestablish the revenue/profit parameters </div> <bR> <div> <IMG SRC="088bfcb0.jpg" border=0 width="447" height="459" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> <bR> <div> <IMG SRC="0893d060.jpg" border=0 width="317" height="262" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> <bR> <div> <IMG SRC="08abe310.jpg" border=0 width="702" height="305" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> </td> </tr></table></body>